Ignore traditional marketing in favor of testable, trackable, scalable ways to reach customers.
3
The Lean Startup
Book
Rapidly test ideas, identify problems, and validate possible solutions.
2
Smarter Faster Better
Book
Be productive by harnessing the power of motivation, focus, teamwork, goals, managerial skills, decision making, innovation, and knowledge.
2
Start with why
Book
Communicate your purpose and use it to drive innovation, loyalty, teamwork and more.
2
Scrum
Book
Organize work into weeklong sprints, leverage SCRUM communication tools to conduct meetings, identify team goals, and set timelines
1
The Power of Moments
Book
Create memorable experiences (for customers or employees) with lasting impact.
1
The Laws of Human Nature
Book
Understand people better
1
Disrupt You
Book
Change yourself to change your company based on historical shifts in industry and innovation.
1
Make Your Bed
Book
Develop daily habits for structure and discipline.
Radical Candor
Book
Lead your team with candor for effective communication and results.
Lean In
Book
Be a leader by leaning into challenges, and defying limiting expectations.
The Marshmallow Test
Book
Master your own self-control and gain insights on willpower.
When
Book
Optimize your timing by understanding the psychology, economics, and science behind scheduling.
Misbehaving
Book
Decipher hidden motives and counterintuitive behaviors that drive the economic decisions of your customers.
Without Saying a Word
Book
Communicate effectively, and decipher others' intentions and emotional states, based only on their body language.
Switch
Book
Change people's behavior by altering your interactions in unexpected ways.
The Culture Code
Book
Shape organizational culture with three strategies pulled from a broad range of interesting case studies.
Lost and Founder
Book
Avoid the pitfalls of silicon valley by following a humorous roadmap to methodical success.
The Sentient Machine
Book
Answer big questions about AI, and understand a future where we create an invaluable diverse type of intelligence.
Deviate
Book
Hack your own perception with insights on neuroscience and creativity that help you see the world differently.
Head Strong
Book
Biohack your brain into working faster and more effectively with nutrition, exercise, environment design, and meditation.
You Are a Badass
Book
Manifest the life you want by identifying areas of self-sabotage, and embracing your personal strengths.
Peak Performance
Book
Optimize your productivity with science-backed methods for avoiding burnout and getting more done.
The Experience Economy
Book
Design experiential transactions that extend beyond traditional views of products and services, and create memorable, immersive value for your customers.
The Four
Book
Study how Facebook, Google, Amazon, and Apple became staples in our daily lives, and succeeded while tapping into our most fundamental emotional needs.
Shoe Dog
Book
Build a global brand with insights on the passion, hardships, and relationships that made Nike a success.
Never Eat Alone
Book
Build relationships following simple steps to develop the right mindset, and create positive impact while broadening your sphere of influence.
Play
Book
Transform your creativity and mindset through purposeless fun.
48 Laws of Power
Book
Examine famous philosophies and studies on expressions of power as boiled down into 48 applicable laws.
10% Happier
Book
Tame the voice in your head with meditation and compassion.
A Little History of Economics
Book
Trace economic shifts throughout history and study economic thought leaders in their historical context
Hacking Growth
Book
Use growth-hacking methodologies to mimic what famous companies actually did to gain traction.
Profiles in Courage
Book
Lead with integrity guided by the stories of courage against the odds from eight US Senators.
The Tipping Point
Book
Go viral and illicit massive change by setting the right triggers and leveraging the right people.
Hard Thing About Hard Things
Book
Tackle big business problems and sticky situations with expert advice.
The Art of War
Book
Develop strategy
Zero to One
Book
Be different. Instead of defeating your competition, seek to create original industries where you company can grow to be a monopoly.
Play Bigger
Book
Design a new category, and build a legendary market to truly make your product succeed.
Power Moves
Book
Harness modern day modes of power to apply change and lead well.
Smart People Should Build Things
Book
Break free from the natural limits of our education system to improve local economies and provide true value to others.
The Art of Living
Book
Harness the power of discipline to take the best practices in to your business.
The Personal MBA
Book
Break down business basics with a comprehensive list of models and principles
Antifragile
Book
Seize the impact of disorder and chaos and defend your company and capture momentum that drags others down.
Mindset
Book
Apply a growth mindset to your talents and abilities to transform your life, relationships, and personal success.
Matchmakers
Book
Understand marketplaces
Brain Rules
Book
Optimize brain functionality with simple steps like exercise.
On Power
Book
Trace political power as the necessary momentum behind certain industry shifts and daily inventions.
The First 20 Hours
Book
Practice new skills deliberately, while focused on these clear steps to learn fast and pursue mastery.
Who
Book
Hire team members using best-of practices and data-backed systems.
The Startup Way
Book
Stay lean as you grow, and learn how big tech uses small startup practices to grow fast.
